After careful decisions and also some target audience research. I have chosen my masthead to be 'Sax in the city'. This is chosen because Jazz is quite an urban music genre and all the main places you hear jazz from are very urbanised. It also links to the famous American TV show 'Sex and the city'. This is good as this Tv show was quite popular in the current generation and this brings the idea of youthfulness to the magazine.
The chosen font is also Graphite Std. This is a sans-serif font which has some parts of the letters wider than others. This is good as it is quite a modern font.
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